Ads on Bleverse

Bleverse may include advertising.

If it does, it must respect user autonomy, clarity, and consent.

Advertising is not inherently unethical. Manipulative advertising is.

Core Principle

Advertising must never rely on deception, coercion, or behavioral exploitation.

Revenue must not compromise user agency.

What Advertising on Bleverse Must Be

1. Clearly Labeled

• All advertisements must be explicitly marked.
• Ads must not visually imitate user-generated content.
• No ambiguous labeling such as "Recommended" or "Suggested" when the content is paid.

Users should always know when something is an ad.

2. Non-Manipulative

• No fake urgency.
• No artificial scarcity.
• No dark UX patterns.
• No forced interaction loops.

Advertising must not exploit cognitive bias.

3. Respectful of Attention

• No autoplay with sound.
• No blocking overlays.
• No deceptive close buttons.
• No scroll hijacking.

Attention is not a resource to extract.

4. Transparent Personalization

If advertising is personalized:

• Personalization must be explicit.
• Users must be able to disable it.
• The criteria for personalization should be explainable.

Hidden behavioral tracking contradicts Bleverse principles.

5. No Engagement Optimization

Advertising systems must not:

• Alter ranking algorithms to increase ad exposure.
• Incentivize addictive usage patterns.
• Compromise feed integrity.

User experience takes precedence over revenue metrics.

Acceptable Models

Examples of models more aligned with Bleverse principles:

• Clearly separated sponsor sections.
• Contextual advertising (based on page content, not user profiling).
• Opt-in personalized ads.
• Subscription tiers that remove ads.
• Transparent sponsorships.

What Bleverse Rejects

• Ads disguised as posts.
• Dark subscription funnels.
• Behavioral manipulation for click-through rates.
• Data extraction without clear consent.

If advertising requires deception to function, it should not exist on Bleverse.

A Living Document

This policy may evolve, but its constraint remains:

Revenue must never override autonomy.